Introduction

Kōhī is a calm, modern coffee space that blends Japanese aesthetics with the philosophy of slow coffee culture and mindful design. Rooted in simplicity and intentional living, the brand creates an atmosphere where every detail invites customers to pause, appreciate, and connect with the moment.

Audience & Purpose

Catering to urban creatives, design-conscious professionals, and advocates of intentional living, Kōhī required a brand identity that resonated with a highly discerning audience. The creative direction was built to position the brand as more than a café — as a curated lifestyle experience — while maintaining an approachable warmth rooted in authenticity.

Scope & Creative Direction

The scope encompassed a complete brand identity system and menu to ensure a cohesive brand presence. Anchored in the design principles Natural, Slow, Modern, every touchpoint was crafted to balance understated elegance of nature with a modern touch of blending subtle japanese aesthetics.