Introduction

Shorehaven is a refined lakeside retreat that seamlessly blends coastal sophistication with the warmth of cabin living. It offers sun-drenched stays, water-led wellness experiences, and a barefoot approach to life. Every design decision was made to capture the essence of an endless summer — serene, tactile, and deeply connected to the rhythms of nature.

Audience & Purpose

Created for dreamers, creatives, and modern escapists in their late 20s to 40s, Shorehaven appeals to those who romanticize summer and seek beauty in simplicity. The brand needed a visual identity that could capture its serene yet vibrant atmosphere while resonating with guests looking for an intentional, unplugged experience by the water.

Scope & Creative Direction

The creative direction was inspired by keywords such as lakeside retreat, coastal, dock life, linen living, sun-soaked, slow mornings, barefoot, unplugged, and shoreline. Guided by these themes, every element of the design aimed to blend timeless coastal charm with a relaxed, modern sensibility — ensuring that Shorehaven stands as both a destination and a feeling.