Introduction

FOMO is a bold, party-fueled energy drink brand built to capture the pulse of festival culture and nightlife. Designed for a generation that thrives on social connection and spontaneity, the brand channels the high-energy rhythm of music, lights, and movement into a striking visual identity. Every element—from the loud typography to the electric color palette—reflects a sense of urgency and excitement, embodying the feeling of never wanting to miss a moment.

Scope of Work
The project involved developing a complete brand identity and packaging system that would stand out in the crowded beverage market while appealing to a Gen Z and young millennial audience. The deliverables included logo design, color palette, packaging, and visual language — all centered around the brand’s keywords: Modern, Trendy, Bold. The goal was to communicate energy, confidence, and social vibrancy through every design touchpoint, from digital presence to on-shelf impact.

Creative Direction
The creative approach leaned into bold typography, dynamic layouts,unique master illustration and vibrant colors that visually echo the energy of a festival crowd. Expressive type pairings and high-contrast compositions were used to mirror the fast-paced lifestyle of FOMO’s audience. Photography direction focused on real, unfiltered moments — joy, movement, and connection — capturing the essence of living fully and in the now. The result is an identity system that doesn’t just speak to energy — it lives it, turning FOMO into a brand that celebrates presence, participation, and pure momentum.