Introduction
Go Bananas! was born from a story of warmth and community — a small stand that sold only banana bread, no menus or signs, just the golden scent of something made with love. The brand channels that spirit of simple joy into a visual identity that feels friendly, nostalgic, and human. Rooted in the idea that every loaf is a little celebration, Go Bananas! invites people to dance in their kitchens and savor life’s small, happy moments.

Scope of Work

The project encompassed the creation of a full brand identity system — including logo, color palette, typography, mascot, patterns and packaging direction — designed to reflect the brand’s dreamy and inviting tone. The goal was to craft a look and feel that balanced homemade charm with modern appeal, ensuring the brand resonated across both in-store and digital touchpoints.

Creative Direction
The creative direction leaned into a playful mix of hand-rendered typography, soft yet sunny color combinations, and expressive patterns reminiscent of bakery textures. The tone remained organic and inviting, capturing the imperfections that make handmade goods feel real and loved. Together, these elements created a brand that radiates joy and nostalgia — turning Go Bananas! into more than a bakery, but a celebration of comfort, connection, and simple happiness.