Introduction

Verano is an artisanal ice cream brand inspired by the golden, easy rhythm of Spanish summers. It celebrates slow afternoons, seaside laughter, and melting scoops shared under the sun. The brand captures warmth in every sense — from creamy textures and sun-soaked colors to a visual language that feels tactile, nostalgic, and effortlessly cool

Audience & Purpose

Verano aims to turn everyday ice cream moments into small summer rituals. Designed for people who romanticize the little things, the brand brings a sense of warmth, memory, and ease to modern ice cream culture — making each scoop feel like a moment worth slowing down for.

Scope & Creative Direction

The visual direction blends bold, rounded typography with warm summer colors and simple graphic elements inspired by summer symbols. Patterns, illustrations, and packaging layouts were designed to feel joyful yet restrained — expressive without clutter. Every touchpoint reflects Verano’s relaxed personality, balancing charm, clarity, and a strong sense of seasonal mood.