Akshay Arul Creative
A brand designer
A brand designer
elevating ideas into unforgettable brands.
elevating ideas into unforgettable brands.
Featured work
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About
About
Hi, I'm Akshay Arul, a brand designer based in Chennai, India. With my passion in the visual medium, I specialize in creating engaging and elevated user experiences through strategic brand identities. I am deeply passionate about using my creative skills to collaborate on exciting and meaningful projects that make a genuine impact and stand out.
Hi, I'm Akshay Arul, a brand designer based in Chennai, India. With my passion in the visual medium, I specialize in creating engaging and elevated user experiences through strategic brand identities. I am deeply passionate about using my creative skills to collaborate on exciting and meaningful projects that make a genuine impact and stand out.
Process
Process
A clear step-by-step roadmap showing how we take your brand from idea to polished identity.
Onboarding
I set the timelines, client portal,share guidelines, and prepare all the tools i'll use to make the process smooth.
Onboarding
I set the timelines, client portal,share guidelines, and prepare all the tools i'll use to make the process smooth.
Onboarding
Setup timelines & tools for a smooth start.
Onboarding
Setup timelines & tools for a smooth start.
Product Strategy
Defining product's vision, strategizing the approach, and setting both short & long term goals.
Product Strategy
Defining product's vision, strategizing the approach, and setting both short & long term goals.
Brand Design
Build your full brand identity visuals.
Brand Design
Build your full brand identity visuals.
Strategy
We’ll have a brand strategy call to dive into the heart of your business, target audience, competitors and more. From the findings and analysis, I’ll create a Strategy & Creative Direction presentation which includes two mood boards for you to choose from. You'll then provide feedback, and any necessary adjustments will be made.
Strategy
We’ll have a brand strategy call to dive into the heart of your business, target audience, competitors and more. From the findings and analysis, I’ll create a Strategy & Creative Direction presentation which includes two mood boards for you to choose from. You'll then provide feedback, and any necessary adjustments will be made.
Strategy
Deep dive call → moodboards → creative direction.
Strategy
Deep dive call → moodboards → creative direction.
Brand Design
Using the approved mood board and strategy from the previous stage, I'll work on developing and designing your visual identity.
Brand Design
Using the approved mood board and strategy from the previous stage, I'll work on developing and designing your visual identity.
Brand Design
Build your full brand identity
Touchpoints
Now that your branding has been approved, it's time to bring it to life! I'll start implementing your branding across all touchpoints that we've agreed upon as part of your package. The additional touchpoints will be presented in a presentation. You'll then provide feedback, and any necessary adjustments will be made.
Touchpoints
Now that your branding has been approved, it's time to bring it to life! I'll start implementing your branding across all touchpoints that we've agreed upon as part of your package. The additional touchpoints will be presented in a presentation. You'll then provide feedback, and any necessary adjustments will be made.
Touchpoints
Apply your brand across every platform.
Touchpoints
Apply your brand across every platform.
Offboarding
I hand over all final files, usage guidelines, and resources so you can confidently launch and grow your brand.
Offboarding
I hand over all final files, usage guidelines, and resources so you can confidently launch and grow your brand.
Offboarding
Deliver all final files
Offboarding
I hand over all final files, usage guidelines, and resources so you can confidently launch and grow your brand.
Presentation
I showcase your new brand identity, explaining the creative choices and how they align with your goals. You'll then provide feedback, and any necessary adjustments will be made.
Presentation
I showcase your new brand identity, explaining the creative choices and how they align with your goals. You'll then provide feedback, and any necessary adjustments will be made.
Presentation
Present your branding.
Presentation
Present, refine, and perfect your branding.
